Food & Beverage
A conversation with:
Platterful faced challenges in determining the optimal discount percentage for their DTC products and in identifying which customers to target with offers. Driven by a goal to boost top-line revenue, the team aimed to strike a balance between attracting potential customers and not cannibalizing sales from those who would have purchased regardless.
By leveraging Vandra, Platterful optimized their discount strategy, reaching the right customers at the right time. As a result, they are acquiring new customers while maintaining healthy profit margins.
Platterful is the first all-in-one charcuterie experience, specializing in gourmet kits, subscription boxes, corporate gifting, and events.
How do you decide who gets a discount? And how much? For the team at Platterful, these weren't just questions, but critical business decisions. The nuances of promotional pricing often felt like walking a tightrope: they needed to attract new customers without sacrificing profitability. They were keen to explore solutions that would enable them to grant discounts based on insightful analytics, ensuring offers were presented only when they would genuinely impact conversion. When Lowell Bieber, Co-Founder of Platterful, discovered Vandra, he admitted it transformed their discounting efforts from mere trial-and-error to a strategic advantage. He shares, "Discounting has always been a double-edged sword for us. Determining the right amount and pinpointing which customers to extend these offers to felt like navigating a maze. Vandra provided the clarity we needed, allowing us to be more intelligent and strategic in our offers.”
Using Vandra at Platterful
Vandra's hands-off approach was a breath of fresh air for Lowell, sparing him from the regular hassle of creating new discount codes. In his words, "Platterful’s discounting strategy remains consistently optimized without requiring constant attention. The fact that I don't have to dwell on this matter daily speaks volumes.” Moreover, Lowell finds Vandra to be intuitive and user-friendly, adding, "With just 10 minutes of upkeep per month, Vandra has seamlessly integrated into our operations and largely automated our efforts."
Since adopting Vandra, Platterful's marketing strategies have become more focused and effective. Lowell notes, "Our data clearly shows that Vandra adeptly identifies the right audience. What stood out was that our usual sales remained steady, while we saw an uptick in revenue from new customers." These results highlight Vandra's precision in capturing and appealing to new audiences, all while maintaining Platterful's existing customer base. Each data review further strengthens Platterful's confidence in Vandra's ability to drive sharp and uninterrupted promotional campaigns.
Growing With Vandra
Looking back, Lowell notes, “We hadn’t come across a tool quite like Vandra—it stands out in our industry.” With Vandra's support, Platterful aims to expand its reach and connect with a broader audience of charcuterie lovers. As they tap into these new markets, Lowell eagerly anticipates diving deeper into Vandra's advanced analytics and A/B testing features, certain that they've only just begun to scratch the surface of what's possible.