A conversation with:
ProClip’s product selection process, though comprehensive, was complex, risking the deterrence of potential buyers. The team recognized the need for a solution that could increase conversion rates, all while preserving the perceived value of their products and protecting their brand.
ProClip turned to Vandra to identify and effectively target the on-the-fence shoppers with enticing, timely offers. This strategic integration led to an upswing in conversion rates, helping ProClip avoid misuse of discounts.
ProClip USA is a Wisconsin-based company that specializes in providing high-quality, dashboard phone mounts for cars and productivity device mounts for transportation fleets and workplaces, such as warehouse logistics, healthcare and public safety.
With over 250,000 monthly website visits, ProClip was eager to maximize its conversion rate and reach customers more effectively. The team chose to avoid common approaches to discounting, such as "spin to win" wheels and email sign-up pop-up offers. However, in an effort to provide similar discounting value, ProClip looked to adopt a smart discounting solution. According to Chris Uschan, their eCommerce Director, "Vandra's intelligent discounting model caught my attention as it learned when to nudge our audience based on their intent, picking up new customers that we wouldn't have otherwise reached while minimizing any impact on existing customers who would have made purchases anyway."
Using Vandra at ProClip
Upon implementing Vandra, Chris discovered a low-risk approach to discounting that would help him strengthen the company's customer acquisition and retention strategy. Beyond the painless integration into their existing tech stack, Chris mentions, "We run above the average Shopify ecommerce conversion rates, which typically range from 2.5% to 3%. With Vandra's help, ProClip has maintained a conversation rate closer to 4%."
For Chris, understanding the data, dissecting customer behavior, and measuring the impact of each tool are critical aspects of his workflow. He shares, "Having access to robust data and analytics enables me to delve deep into the specifics of Vandra's performance. I can gain insights into which strategies are working, which customer segments are responding best, and how Vandra is influencing their conversion rates." These insights empower him to further optimize and refine his approach.
Vandra has proven to be an invaluable addition to ProClip’s toolkit, enabling them to hit monthly targets. With minimal effort and upkeep, Chris and his team have been able to achieve a 12% increase in orders using Vandra. Of these orders, "80% are from customers who would not have purchased without Vandra's nudge." He attributes this success to Vandra's timely incentive offers, ongoing app improvement, and A/B testing capabilities, all contributing to incremental revenue for ProClip.
Growing With Vandra
As an early adopter, Chris appreciates the Vandra team’s responsiveness to feedback for product improvement. This not only validates his choice to implement Vandra but also gives him confidence that needs of ProClip will continue to be met as their business scales.
“The team at Vandra is onto something big with this app. They have a talented and experienced team I trust and enjoy working with.”
While Vandra continues to build out various components of the tool, Chris says he's most excited about the potential to delve further into more advanced customer insights and continue strategic A/B testing. With this approach, the future looks promising for ProClip. As Chris puts it, "The journey ahead is filled with opportunities to achieve even better success."