Customer Spotlight
Music
A conversation with:
Brandon Bogajewicz
Founder
The Challenge
Vinyl Moon operates in a unique niche, offering a product and experience that is novel and unparalleled. While some visitors arrive at their site with a clear understanding and readiness to commit, others possess a vague notion and curiosity about the world of records that Vinyl Moon inhabits. Their core challenge evolves around effectively communicating their offerings and wisely navigating discount strategies to cater to different visitor intentions.
The Outcome
Vinyl Moon used Vandra to better understand intent data and to gently nudge their undecided audience toward commitment. Vandra helped them ensure that loyal customers weren't given unnecessary discounts, further strengthening the brand's distinct value proposition.
Vinyl Moon creates immersive music experiences by curating a mix of new songs from emerging artists, in original artwork record jackets.
Vinyl Moon offers a one-of-a-kind experience, yet converting the curious into customers remained a challenge. An effective discount strategy was key: too high devalued their brand, too low lost potential buyers. Brandon Bogajewicz, Founder of Vinyl Moon, found the solution with Vandra, sharing, "We’ve been trying to find that perfect way to attract potential customers. With Vandra, it wasn’t just about reducing prices; it was about making smart, data-driven decisions that upheld our brand's uniqueness while reaching diverse audience segments."
Using Vandra at Vinyl Moon
Vinyl Moon's partnership with Vandra was built on trust and efficiency. As a small business with tight resources and time constraints, Brandon sees great value in Vandra's automated discounts. This benefit empowers their team to zero in on core tasks without getting bogged down in process management and tinkering. He shares, “The only effort required on our end is reviewing the bill, and the savings we gain make it a no-brainer.”
Vandra’s plug-and-play approach was vital not only for Vinyl Moon’s year-round success but also critical during challenging seasons, like the summer months when shopping activity tends to slow down. In the world of ecommerce, this becomes the true litmus test for businesses. Brandon described how Vandra's smart coupons served as a lifeline, enabling them to maintain conversion rates and attract new members when competitors struggled. This reinforced Vinyl Moon's trust in Vandra, paving the way for continued growth and collaboration.
Growing With Vandra
As Vinyl Moon evolves, Brandon emphasizes a key focus for the brand. He states, “We're not just aiming to maintain; we want to design more opportunities within the user experience to persuade visitors before they even think about leaving the site.” In alignment with this goal, he eagerly anticipates trying out new features as they come and experimenting with A/B tests. Embracing innovation, Brandon sees Vandra propelling Vinyl Moon toward even higher conversion rates and sustained success.